About 7 years ago I started a family and pretty soon discovered that a 9-5 job plus kids just isn't a great recipe for a good work-life balance. So I decided that it was time to shuffle things around a bit.
Through becoming "Mum", (and going to all the obligatory pre-natal, post-natal, breastfeeding and toddler groups), I've been lucky enough to meet a great bunch of women, all from very different backgrounds but with one thing in common. Sooner or later, they've all come to the realization that a 9-5 job + kiddos just don't make for the kind of family life they had once imagined they'd have.
The majority of my friends have discovered that the only way they are going to achieve this, is to take the plunge and go it alone... Enter, "The Mumpreneur". Personally, I'm not a fan of the phrase, that said, it does describe what many of us have become since the arrival of the sprogs. Hey, we're adaptable!
With so many new startup's and Mumpreneurs entering the marketplace, I soon discovered that many of my friends were in need of some Marketing and Web Design know how... so I decided to provide that knowledge. And the Wise Ass Marketing Co was born.